Senior Manager Demand Generation (m/f/x)

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Amann Girrbach is one of the world’s leading companies in the field of dental technology. The company group develops, produces and sells products and system solutions for the manufacture of high-precision and aesthetic dental prostheses. Our success is based on passion, competence and enthusiasm of more than 550 committed employees working at all of its nine locations.

We are looking for you to join our Digital Marketing Team as a Senior Manager Demand Generation (m/f/x).

Key responsibilities

  • Leading the Demand Generation team, while supporting the transformation towards Next Generation Marketing & Sales
  • Developing and implementing go-to-market strategies across multiple channels (e.g. paid / organic search, paid social, events, webinars, partnerships, email etc.) that drive sales pipeline and revenue growth
  • Analyzing CRM data to come up with high impact demand generation programmes that engage and advance interest across the prospect and customer lifecycle
  • Setting ambitious goals, define and improve KPIs and metrics along the buyer journey & supporting the set up of leadind scoring mechanisms to indicate sales readiness
  • Working closely with Sales Operations, Product Management, Sales and Marketing teams (e.g. social marketing, performance marketing, product marketing, marketing automation etc.) to orchestrate growth throughout the funnel and maintain a constant pipeline of high-quality accounts and contacts & collaborating with data teams to set up marketing contribution models
  • Supporting the set up of the marketing tech stack, working closely with the sales and marketing operations teams to build scalable acquisition and nurturing (HubSpot / Salesforce)
  • Deliver critical reporting and analysis to fuel marketing optimization

Job requirements

  • Experience: multiple years of experience in leading Growth (Acquisition & Conversion) teams for growing B2B companies with a mix of self-serve and assisted sales. Demonstrated success in supporting multi-market efforts, complex marketing campaigns, and a team approach to selling for direct sales and channel-based. Full proficiency working with CRM stacks (e.g. Salesforce) and marketing automation platforms (e.g. HubSpot)
  • Analytical mindset, data-driven, asks questions & finds answers
  • Empathetic modus operandi by utilising the power of metrics and insights to enable the Demand Generation team to be successful
  • Collaboration: Experience working cross-functionally at multiple levels of a multi-cultural organization including executives, to solve problems and develop strategies.
  • Operational Excellence: Able to drive projects to completion and organize/prioritize work for self and the teams. Sustain execution and urgency in the work processes.
  • Strong Communicator: Executive presence and polish with the ability to work and communicate at executive level while still staying hands-on with the Demand Generation team. The ability to clearly articulate the company's growth strategy and plans, so everyone understands the vision and goals.


  • Work in an international, fast-growing company that shows high esteem for engagement, performance and personal commitment
  • Open communication and respectful cooperation are defining features of our corporate culture
  • Personal responsibility, fun and room for professional and personal development
  • Attractive financial framework conditions of a modern company make our package a perfect fit for a committed individual

The position is based on the collective agreement for the metal industry.
The actual salary is above the collective agreement and depends on professional qualifications and experience.

Amann Girrbach AG
Herrschaftswiesen 1 | 6842 Koblach
  • Antonia Bröll
  • HR Business Partner
  • +43 (5523) 62333-275